B Corp certified. It's what we do, not who we are.
We've been B Corp certified since 2022, meeting B Lab's standards for social and environmental performance. Recertified since, and reassessed every three years to keep proving it.
What it actually means
From how we design and make our towels to how we treat our staff and customers, doing things properly has been part of the plan since day one.
Reaching B Corp status took time, and recertifying reminded us why it should. The assessment looks at our impact on the people we work with, our commitment to inclusion, and our social and environmental performance. Right down to how we look after our customers.
It's a way of showing our customers, colleagues and suppliers where we stand. And it helps us attract people who care about the same things we do.
Assessed. Then assessed again.
B Corp status isn't a badge you earn once and forget. We're reassessed every three years to prove we're still improving, not just maintaining.
Is that a bit daunting? Yes. Does it keep us moving? Also yes.
(We're ready for it.)
Our impact, in numbers
38 million litres of contaminated water and 2729 tonnes of CO2 kept out of the system last year.
35 milliliters.
Water used to make one towel. That's all it takes to bind the fibres. That's all it takes to bind the fibres. 96% of it is recycled straight back into the process.
90% less.
Energy than washing a single cotton towel, start to finish.
100 days.
Under optimal conditions, our products are certified to biodegrade completely within 100 days — verified to EN13432 by TÜV Austria (Seedling certification).