We believe that business can be a force for good.
That’s why we’re proud that, we achieved B-Corp Certification, joining the exclusive ranks of businesses from around the world dedicated to doing business responsibly and prioritising people, purpose and the planet.
What does it mean to be a certified B-Corporation?
From day one, we were committed to building ethics into everything we do, from the way we design and manufacture our disposable towels, to the way we treat our staff and customers.
But that doesn’t mean achieving B-Corp status was easy!
Our certification process
Having recently recertified B-Corp, it was a reminder of the rigorous process businesses undertake to achieve this certification. The process covers everything from our impact on our local community, our commitment to diversity, equity, and inclusion, and our social and environmental impact, even the way we look after our customers.
B-Corp shows our customers, stakeholders, colleagues and suppliers that we are a business with the highest environmental and ethical standards.
It helps us live our values and attract the best talent in the business.
B a part of it
Read our reportWe're in good company. Brands like The Body Shop, Elemis, Clarins, Aromatherapy Associates, and Aveda are all certified too.
Find out more about the movement and what you can do to get involved.
The best thing about our B-Corp status?
Not only does it prove that we are serious about our mission to bring more sustainability to the hair and beauty industry — it means that we can’t sit still.
We will be assessed every three years to make sure we’re constantly working towards improvement.
Is this a bit scary? Yes. But will it push us to constantly try to do better? Absolutely!
We’re ready for the challenge!
