5 Ways To Improve Your Salon Profitability In 2024

We all know how rewarding it can be to run our own business, especially as dedicated salon suppliers but It’s safe to say the last year (or two!) have been a challenge and all aspects of running a business can feel particularly precarious in the current climate.

As the hair and beauty industry continues to rebuild after the COVID-19 pandemic, many of us are probably wondering how to continue increasing our profitability while keeping our businesses afloat.

Here we’ve gathered our top 5 tips to improve your salon profitability in 2024 and help us all to continue to grow.

Grow your Client Base

First up is of course growing your client base and then keeping them! How you do this is up to you, but focusing your attention on your marketing, the service you are offering as well as your customer service is what is going to keep those new faces coming back through those doors.
Convenient booking times and taking advantage of niche markets such as vegan products or curly hair care are ways to set yourself apart from the competition, with dedicated salon suppliers.

Improve the Number of Times your Clients are Visiting

Once you’ve attracted your customers the next step is to increase the number of times your client visits. There are several ways you can do this!
  • Create a loyalty programme
  • Maintain your social presence by targeting those in your local area
  • Send email and SMS reminders for appointments
  • Ask for feedback to help improve your business and service offering

Utilising these strategies will go a long way to building customer loyalty and your business profits.


Reduce your Salon Overheads

One of the best ways to increase your salon's profitability is simply to reduce your overall expenses. Luckily here at Scrummi we are all about helping you save £1,000’s every year as dedicated salon suppliers!

Our products are designed to completely eradicate your need for laundry which means lower energy bills, no more wages spent on staff hours washing, drying and folding towels and all at 14p a towel!

With our easy ordering service, there is never any chance of running low on stock which allows you to be as cost-efficient as possible.

Utilise Social Media

It is essential to make sure your business is in front of as many people as possible. This allows you to produce content that resonates with your audience as well as showcasing your work that will make people stop and pay attention to you.

Utilise Technology

Utilising salon software is by far one of the most valuable tools for you in this market. Salon software will help you see exactly what is happening and take care of running your business in one easy-to-use place.

Some of the best tools out there include salon and employee schedules so you see when your busiest time are and to help automate your appointment bookings. There are also tools that can help you stay on top of inventory, this can save you money and allow you to plan strategic sales and promotions.
Helping you to automate your business saves you time and money.


When you think about how to improve salon profitability, remember that it’s okay to start with a few small changes. You don’t have to do all of these things at once. In fact, it’s better to take a look at your business model and come up with a plan for 2024 that will run smoothly!
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